Our CEO Lea founded L.CUPPINI with a clear vision, L.CUPPINI would be a luxury fashion brand that is sustainable and ethically run. Unlike so many other brands she has proved from the very beginning that she isn’t just all talk but can show clear action-driven results. Lea has personally visited our cashmere factory in Inner Mongolia to assure the factory aligned with our sustainability and ethical values. It is important for her that the L.CUPPINI customers are aware of her unwavering passion for her company, customer, and climate. 

Goodbye fast fashion, hello sustainable style! It’s time to highlight the relevancy of being a sustainable brand and here at L.CUPPINI we pride ourselves in not only creating luxurious, transeasonal pieces but educating customers on the importance of moving past fast fashion.

Today, we are living in a fast-paced society obsessed with consumerism. However now more than ever, it is time to slow down, take a step back and question the effects our actions are having on our wonderful planet.

The fast fashion industry encourages a vicious cycle of purchasing synthetic garments for cheaper prices, throwing them away and purchasing all over again. 

L.Cuppini is honoured to help the rise of circular fashion, an economic system that is aimed at minimizing waste. When shopping with L.CUPPINI you know that your purchase will stand the test of time, it will outlast trends and it will not be a contributor to waste. You are shopping sustainably. 

 “By 2025 the clothing waste accumulated between now and then will weigh as much today’s world population. We can’t ignore it.” - Stella McCartney


How is L.CUPPINI at the forefront of the sustainability movement in the fashion industry?


  • We specialize in using only natural, organic, and biodegradable materials. Working predominantly with 100% Cashmere, Wool, Silk, and Fur our collections are characterised by luxury materials that are sustainable. Natural materials, high quality, long lifetime = less waste.   
  • 90% of all our packaging is made from recycled materials that are biodegradable. 
  • Our timeless, classic pieces further highlight our passion for sustainability. The use of

One of the talented technicians at our cashmere factory in Inner Mongolia, working on one of our designs. 

vibrant synthetic colors and fabric finishes that appeal to the latest trends in fast fashion are produced using toxic chemicals. Such chemicals are one of the biggest polluters of clean water across the globe. By not adhering to the newest trends and producing only classic pieces we know you love, L.Cuppini is overall reducing the amount of wasted stock that will likely have gone out of fashion; as well as avoiding the use of toxic chemicals. 

Looking to the future...

So, as you can tell by now L.CUPPINI is pretty passionate about sustainability. We are always seeking new ways we can help our planet. We are currently working on our silk collection that shall be produced locally in London by female-run businesses. Not only do we want to help our fellow hard-working women out there, but we are reducing gasses produced by transportation.